Our Standards
What we include. What we don't. And why.
Complete Means Complete.
All wet and dry food included in Nine Lives Club meets FEDIAF guidelines for complete and balanced nutrition.
We do not include complementary food as meal replacements.
Daily nutrition should meet daily requirements. As a baseline. Not as an upgrade.
What FEDIAF Means
FEDIAF sets nutritional guidelines across the UK and EU to ensure pet food provides the essential nutrients cats require for maintenance and wellbeing.
We use these standards as our minimum requirement.
Our Formulation Principles
Grain-Free by Default
All food included in our boxes is grain-free. We prioritise simple formulations without unnecessary fillers.
Protein-First
Cats are obligate carnivores. We select brands recognised for high animal-protein recipes made with quality meat ingredients.
No Added Salt
None of the food we include contains added salt. Sodium levels remain within established safe nutritional ranges.
No Trend-Driven Additions
We do not select products based on novelty claims or trend ingredients. Formulation integrity comes first.
What You Won't Find Here
Incomplete food positioned as full daily meals
Grain-heavy bulk fillers
Added salt for palatability
Low-protein staple diets
Endless unfiltered product catalogues
We curate. We don't aggregate.
How Brands Earn a Place in Our Boxes
We evaluate brands based on:
- Nutritional completeness
- Ingredient transparency
- Consistency in formulation
- Compliance with recognised standards
Ownership structure or size does not determine inclusion.
Nutritional integrity does.
Care Beyond the Bowl
3% Shelter Support
We donate 3% of profits to verified UK cat shelters and rescue organisations.
Responsible Selection
Where possible, we prioritise brands that demonstrate transparency in sourcing and manufacturing.
